Privacy Policy

At Active Style Shop (“we,” “us,” or “our”), your privacy is as important to us as the performance of our premium activewear. This Privacy Policy explains how we collect, use, protect, and share information when you visit athletictightwear.com or make purchases from our global fitness community (excluding some Asian and remote regions).

1. Information We Collect

Just as our Body Barrier collection adapts to your movement, our data collection is designed to enhance your shopping experience:

• Personal Information: When you create an account or make purchases, we collect name, email, shipping address, payment details (processed securely via SSL encryption), and phone number.
• Transaction Data: Details about purchases of our performance wear, tracksuits, and leisurewear collections.
• Technical Data: IP address, browser type, device information, and how you navigate our site – helping us optimize your shopping experience.
• Preferences: Your selections between men’s and women’s activewear collections, size preferences, and wishlist items.

2. How We Use Your Information

We use your data with the same precision as our athletic wear is designed:

• Process orders for our Body Barrier, leisurewear, and leotards collections
• Provide customer support for payment questions or product inquiries
• Improve our website performance and product offerings
• Send transactional emails (order confirmations, shipping updates)
• With consent, send marketing communications about new collections or promotions
• Prevent fraud and ensure transaction security
• Comply with legal obligations (customs documentation for international shipments)

3. Data Sharing and Disclosure

Like our secure payment methods, we handle your data responsibly:

• Service Providers: We share necessary information with payment processors (Visa, MasterCard, PayPal, JCB), shipping carriers, and IT security providers.
• Legal Requirements: We may disclose information when required by law or to protect our rights.
• Business Transfers: In case of merger or acquisition, customer information may be transferred.
• Never Sold: We don’t sell your personal data to third-party marketers.

4. International Data Transfers

As a global retailer (serving customers worldwide except some regions), your data may be transferred to and processed in the United States and other locations. We implement appropriate safeguards for these transfers.

5. Data Security

We protect your data with the same dedication as our Body Barrier technology protects athletes:

• SSL encryption for all transactions
• Secure storage systems with limited access
• Regular security assessments
• PCI-DSS compliant payment processing

While we implement robust security measures, no online transmission is 100% secure. We recommend using strong passwords and monitoring your account activity.

6. Your Rights

You have control over your data, just as you choose between our men’s and women’s collections:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request erasure of your data under certain conditions
• Restriction: Limit how we use your data
• Objection: Opt-out of marketing communications
• Portability: Request transfer of your data to another service

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Our website uses cookies – small data files that help us:

• Remember your preferences between men’s and women’s collections
• Analyze site traffic to improve performance
• Enable shopping cart functionality
• Deliver targeted ads for our activewear (with consent)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

8. Children’s Privacy

Our performance wear is designed for adults. We don’t knowingly collect data from children under 16. If you believe we have, please contact us immediately.

9. Policy Updates

We may update this policy as our collections evolve. Significant changes will be communicated through our website or email.

Thank you for trusting Active Style Shop with your activewear needs and personal data. We’re committed to maintaining your privacy with the same high standards as our performance wear quality.